Global Experiential Marketing to Finally Outpace Pre-Pandemic Spending in 2024, Rising 10.5% to Reach $128.35 Billion, Compared with $121.87 Billion in 2019

Global experiential marketing, including both the consumer (B2C) and business-to-business (B2B) sectors, grew 9.7% in 2023 to $116.1 billion, and while this performance left the industry below pre-pandemic spend levels in 2019, experiential marketing will surpass pre-COVID expenditures in...